Friends of the Earth has teamed up with CHI & Partners to launch an online lobbying campaign. The plane you can't ignore initiative is aimed at getting UK aviation emissions included in the climate change bill, currently passing through Parliament.
A series of quirky animations feature plane designs that are difficult to ignore including a rocker, a pearly queen and a stripper. People are invited to visit to book their seat on the ‘one plane the Government can't ignore'. By booking a seat, passengers are emailing their MP asking them to vote for a stronger climate law. From next month, passengers can also watch a film of the flight taking a journey through London to Parliament.
Friends of the Earth climate campaigner Martyn Williams said: "The web offers us a quick and simple way to tell our politicians what we think."