French Connection 'men and women' by Fallon
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Advertiser
French Connection -
Agency
Fallon London
French Connection, the fashion retailer, is returning to cinema after a six year absence in an attempt to shift perception of the brand.
The campaign will comprise two creative executions to target young, aspirational men and women separately.
The 60-second spots will be placed around films specifically aimed at either men or women. Where movies appeal to both sexes, both ads will be shown.
