Freixenet has been touring UK festivals in a branded van, treating guests to samples of its products from an onsite bar. The next stop for the brand will be Bestival, which will take place from 7-10 September.
The brand has already visited Liverpool Sound City, Kew the Music and Kendal Calling, and has been using the activity to showcase two new additions to its wine portfolio; the Freixenet Prosecco and Freixenet Ice Rosé.
Friexenet's sampling activity aims to add a touch of fizz to UK festivals, enhancing the experience for festival-goers.
More: to promote its new Choc'o Brownie flavour. Last month, , aiming to drive awareness of the brand's 'Touch of Fruit' and 'Juiced' products.
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