Freeview sales surpass 10 million

Sales of Freeview digital boxes and televisions have passed the 10 million mark.

The service, which launched in October 2002, is now available in 6.4million homes, up by more than a third in the first two months of this year on the same period last year.
Ilse Howling, Freeview General Manager put the success down to the network's simplicity of having a one-off payment as well as a raft of channels. She said: "With the addition of new entertainment channels, including E4, More 4, Sky Three, ITV 4 and CITV, and with FilmFour on the way, we offer a compelling and simple route to digital TV. Our audience is genuinely mass market and mainstream – with the new channels attracting a younger audience than when we launched in 2002."

 

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