The service, which launched in October 2002, is now available in 6.4million homes, up by more than a third in the first two months of this year on the same period last year.
Ilse Howling, Freeview General Manager put the success down to the network's simplicity of having a one-off payment as well as a raft of channels. She said: "With the addition of new entertainment channels, including E4, More 4, Sky Three, ITV 4 and CITV, and with FilmFour on the way, we offer a compelling and simple route to digital TV. Our audience is genuinely mass market and mainstream – with the new channels attracting a younger audience than when we launched in 2002."