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Freeview has launched a campaign, created by Leo Burnett, ahead of the World Cup to attract both people who are interested in the tournament and those seeking to avoid it. Two TV ads, voiced by Ricky Tomlinson and David Walliams respectively, promote the platform’s high-definition offering, which will be available to 70 per cent of the country by the end of this month. The spots are supported by two interactive living rooms and a guide to the tournament online. The work was created by Laura Clark and Elliott Starr, and directed by Noah Harris through Blinkink. MPC handled post-production, while audio post-production was by Angell Sound.