Gekko will provide staff training, merchandising and mystery shopping for Freeview across more than 1,200 stores to increase awareness of Freeview and raise sales of third-party products, such as television sets with built-in digital receivers.
The appointment will see Gekko develop point-of-sale placements and promotional offers. Mystery shopping will enable the agency to collect data to help Freeview manage and implement incentives.
The training aspect will help improve staff knowledge of the free-to-air digital television service.
Daniel Todaro, managing director of Gekko Partners, said: "We are excited to be working with Freeview, utilising our vast experience of the consumer technology market will position Freeview at the forefront of the retail experience."
Gekko won The Most Effective Demonstration ±±¾©Èü³µpk10 2005 at the Field Marketing Awards, for its Toshiba demonstration campaign implemented in October 2004 at PC World, John Lewis and Dixons.
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