Freeserve is launching a multi-million-pound cross-media campaign to drive uptake of its new high-speed internet access product. The banner-led campaign will run on web sites such as Friends Reunited, lastminute.com and Google. It is being spearheaded by a 30-second TV commercial, created by M&C Saatchi, which launches this week. It will be supported by press and online ads and in-store promotions in Dixons, PC World, The Link and Currys.
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