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Freesat is launching its first TV campaign this weekend since appointing VCCP to the account.

The ad will be biggest ad for the brand to date. It will use a new strapline, ‘Subscription free satellite TV. There is no catch,’ as part of a new brand strategy.

The campaign includes a series of 60 and 30 second ads which run through October to January 2011. The ads were directed by James Griffiths, whose previous credits include work for Coca-Cola, BT and Adidas.

The TV spots take place on board Freesat 1, an imaginary satellite space station orbiting Earth, and document the goings-on of the Freesat "tech team".

The team, including a new member Stu, discuss the catches of having Freesat. Not being able to think of anything, the team come up with ridiculous ideas such comforting a needy Yeti.

Freesat has also re-launched its website as part of the campaign, created by The BIO Agency at www.freesat.co.uk