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Freederm’s new TV ad is a big departure from the confident-teens-loving-life formula that most spot treatment brands stick to. The ad, which was created by Bray Leino, features a computer-generated goose that breaks away from its flock to do things such as ride a rollercoaster and a motorbike. The spot will be supported by a competition in which entrants can win prizes by sharing on Twitter photos of themselves feeling free. The work was written by Henry Challender, art directed by Scott Franklin and directed by Peter Szewczyk through Th1ng.