The move, which has been talked about for some time, would bring free digital TV to a mass UK audience, ensuring that the UK continues to lead the world in the take-up of digital television.
The terrestrial broadcasters have been in talks since November about a plan to produce a cheap set-top box, which will carry up to 20 television channels, at a cost of £100 with no prohibitive subscription fees.
Sources close to the negotiations are reported to have said that the broadcasters are weeks away from agreeing on a plan. The consortium also includes Channel 4 and Channel 5, with Granada Media and Carlton Communications negotiating on behalf of ITV.
ITV Digital is set to be the main beneficiary of such a deal. Set-top box producers Pace Technology and Nokia are already developing the products.
The government wants the whole of the UK to have access to digital television by 2010.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .
_1.jpg)
.jpg)
