
He takes sole charge of all HMG’s agencies in the region, including Havas Media, Arena, Forward Media, Havas Sport & Entertainment, AIS London and Arnold KLP.
Frampton was previously the UK chief executive of Havas Media and shared the role of managing director of HMG UK with Pedro Avery.
Avery has stepped down as Arena’s chief executive to become the global chief executive of Havas Sport & Entertainment.
Frampton said that uniting HMG’s agencies would "bring together" paid media with "more innovative and exciting opportunities" such as entertainment, experiential and PR.