Foxy joins Magic as new breakfast show presenter

Neil Fox, the former-drivetime presenter for Capital Radio in London, has joined rival station Magic 105.4 to take over the reins of its breakfast show.

The presenter, who has raised his profile massively in recent years after stints on ITV1鈥檚 pop star reality shows, joins the station from 12 September in its latest battle against the likes of Heart and Capital in London.

The move is the latest listener ratings offensive by Magic, following the launch of its celeb-based Indulgence and My Magic Music shows.

Current host of the breakfast show, Graham Dene, will move to the new position of presenting Magic鈥檚 drivetime show.

Andria Vidler, managing director of Magic 105.4, said: 鈥淣eil is one of the best radio broadcasters in the business. It is great to have him come on board at the most exciting point in Magic鈥檚 history.

鈥淭here is a great deal of skill goes into crafting each hour of Magic to ensure that we have the right mix of more music and less talk and Magic is all about having experienced radio broadcasters who love music.鈥

Earlier this week Magic announced the resumption of the station鈥檚 TV advertising campaign after a 12-month absence.

The new promo will feature on ITV, Channel 4 and Five and has cost around 拢1m.

By Kevin May

Topics

Market Reports

Get unprecedented new-business intelligence with access to 北京赛车pk10’s new Market Reports.

Find out more

Enjoying 北京赛车pk10’s content?

 Get unlimited access to 北京赛车pk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content