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Fox's Biscuits is reviving its Rocky Robin character next month with a £750,000 TV campaign to promote its Rocky Rounds chocolate biscuits. The ads will see the character, now known as Rocky R, appear as a rapper. The series of executions will be styled like music videos, based around the character living the life of a rap star and eating Rocky Rounds. The campaign has been created by PWLC, with media planning and buying handled by Equinox and ZenithOptimedia. The ads target eight- to 11-year-olds and parents with the intention of making the brand seem cool. They will mostly air on ITV, although they will also run on Channel 4 and Five, until October 25.