Fox Kids trials online Power Rangers sales

Fox Kids Europe is to introduce its first e-commerce activity using its Power Rangers brand.

It is partnering with e-tailer STP Stationery to offer a branded shop to FoxKids.co.uk visitors. Power Rangers pogo sticks, skateboards, scooters and costumes will be available. As an incentive, the shop will offer customers a free Zord armour figure free with orders over 拢25.

Fox Kids will use the Power Rangers as a trial before potentially launching other branded e-commerce lines.

Rob Mackenzie, head of sales at Fox Kids, said: "We are looking at more e-commerce and microsites over the coming months. We are keen to integrate brands across the site."

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