Fox was chosen from a list of seven agencies that submitted proposals and then a short-list of three which were selected to make presentations to the panel.
The Ministry selected Fox because of its extensive travel and tourism experience. The agency has provided services for: hotel brands including Accor, Intercontinental and Holiday Inn; airlines such as Air New Zealand, Thai Airways, SAS, Lufthansa and Star Alliance; retail operators including Thomson Worldwide, now TUI, and Austravel; and destinations such as VisitBritain, EnjoyEngland, Tunisia and Tourism Australia.
Fox will lead the strategic and creative development of advertising for the Bahamas, while Total Media, its media arm, will be responsible for the media planning and buying portion of the account in the UK.
Neko Grant, minister of tourism for the Bahamas, said: "In the UK, with competition as fierce as it is with a myriad of travel destinations from both the east and the west vying to attract the British traveller, we need to differentiate ourselves from the clutter with an innovative and creative positioning for our country."
Gary Jacobs, CEO of Fox Kalomaski, said: "We are extremely proud to have been selected as the agency of record for the Bahamas in the UK. It is a tremendous honour as well as a serious responsibility as we understand the importance of tourism for the Bahamas and its people."