Fox attacked for adoption TV show Who's Your Daddy?

LONDON - Fox TV's latest foray into reality TV with 'Who's Your Daddy?' has come under fire from adoption groups that have branded the show, which sees an adopted woman try to guess who her biological father is for a $100,000 cash prize, 'perverse' and 'repulsive'.

Fox attacked for adoption TV show Who's Your Daddy?

Fox TV has made six episodes of the show, where a woman is introduced to eight men and through three elimination rounds of questioning she has to pick who she thinks her real father is. If she guesses correctly she will win the $100,000 cash prize, if she picks an imposter then he will win the prize. Either way the daughter and father are reunited.

Producers of the show, which airs in the US on January 3, have called the series an emotional "five-hanky show" with a happy ending.

Kevin Healey, one of the executive producers on the show, added: "The dads want to find their daughter and the daughters want to find their dad. All of them were pitched the concept well in advance of coming on the show."

They also ascertain that the money is purely an added twist to keep the imposters interested as they try to fool the daughter.

Only one show has been scheduled for broadcast and, in light of the critcism from adoption groups and the sensitive nature of the show's content, it is unlikely the other programmes will make it on air.

Adam Pertman, executive director of the Evan P Donaldson Adoption Institute, says the show turns a deeply personal experience into a "money-grubbing game show".

This is not the first time Murdoch's Fox TV has come under fire. In May this year the Fox show 'Seriously Dude, I'm Gay' was canned after criticism from gay rights groups saying the show was "systematic humiliation".

The show involved straight men convincing a panel they were gay after living with gay room-mates, telling their friends they were and even going out on dates with other gay men.

Separately, the ABC network was criticised about a programme called 'Be My Baby', where prospective adoptive parents competed against each other to win the right to adopt a teenage girl's unborn child.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .

Topics

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content