Cecilia Parker joins the News Corporation television network from publisher IPC, where she was marketing manager of titles including Loaded, Living Etc and the now defunct Later.
Parker has a strong entertainment industry background, having previously worked at the Paramount Comedy Channel on above-the-line campaigns to promote 'Father Ted' and 'Frank Skinner', and at Universal Studios Networks.
The new channel's vice-president of broadcasting and marketing, Jason Thorp, said: "The strength and scope of Cecilia's experience makes her a very welcome addition to an already strong team."
FX UK is the first entertainment network to target 25- to 44-year-old men -- a category the channel has named "Adultman". It will launch on January 4 on the Sky Digital platform.
The programming will be a mix of UK premieres and films, specials and series from US and UK distributors, including Comedy Central's 'The Man Show' and HBO's 'The Mind of the Married Man'.
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