Hair styling brand Ghd is to bring its Sleek and Movement (S&M) studio to London Fashion Week. The pop-up space will feature a social lounge and styling studio and it will be kitted out with black interiors, gold furniture and a styling 'tool wall'.
Where: Dean Street, Soho, London
When: 18-22 September
Shopping district Carnaby is set to live-stream catwalk shows and exclusive footage as part of a link-up with the British Fashion Council (BFC). The giant screen will be present throughout the five days.
Where: Carnaby Street
When: 18-22 September
Italian coffee company Lavazza has teamed up with agency Amplify to deliver free coffee from customised Vespa scooters in order to provide those in the capital with a caffeine fix. Taking place over the final two days of Fashion Week, the brand will be serving up LFW’s signature serve – a Lavazza Coconut Cappucino.
Where: 13 locations across London
When: 21-22 September
Complimentary hair and beauty services will be offered by Toni & Guy and Maybelline during the week. Attendees will be able to visit Toni & Guy’s Fashion Fix pop-up for a haircut, style or blow-dry from top stylists at the brand, while the Maybelline New York Lounge will be offering tutorials on how attendees can refresh their make-up.
Where: Second floor of LFW venue, the Brewer Street Car Park
When: Throughout LFW
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