Adsales4u, Consilium Media, Oridian Online Media Solutions and Vibrant Media have joined the ranks of applicant members.
The trade body now has 10 ABCe accredited members and 13 applicants, after 24:7 Real Media and eType were told to undergo another ABCe audit. Media Run did not submit sufficient information to be included in the audit.
More members will be seen as a boost for the sector as the online industry strives to improve its reputation following several incidences of ads appearing alongside inappropriate content.
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