The commission has shortlisted Grey London, TBWA\London, McCann-Erickson and Mustoes for the business.
The commission is planning a global marketing campaign, dubbed Brand Australia, to launch at the end of May with the UK the first market to see the work.
The winning agency will take the role of distilling the new global brand strategy and adapting it to fit key European markets. It was because of this that DLKW decided not to repitch for the work.
Josie Blake, advertising manager at the Australian Tourist Commission, said: "The campaign will be encouraging travellers to not just 'see' Australia but to 'do' Australia with an emphasis on immersing yourself -- experiencing the destination in a very close-up way."
The commission has just appointed Emma Bradley to take over as European marketing director from Paul Davies, who is returning to Australia to become global consumer marketing director for the commission. She takes up the role on April 5.
Delaney Lund Knox Warren won the account in 2001 with its most recent campaign featuring the track 'Australia' by the Manic Street Preachers.
The Australian Tourist Commission is also reviewing its media agency. The incumbent is BJK&E Media.
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