The adventure, which is called 'The Melbourne 1888 Challenge: An Escape the Heat Adventure', has been inspired by Foster's founders William and Ralph Foster and will transport guests to a version of late 19th century Australia.
Visitors will have to complete a series of mental and physical challenges that will test the pioneering spirit of team mates in a 45-minute experience conducted in temperatures upwards of 30 degrees. Participants will have to race through time, as they are immersed in the game which uses Hollywood-quality sets, cutting edge technology and a troop of professional actors.
Whilst William and Ralph are out of their brewery helping to quench the thirst of a group of cricket players nearby, guests will have to race against time to solve a series of cryptic clues and beat the heat, before having the chance to cool off with a pint of Foster's Lager.
Ifeoma Dozie, beer brand director at Heineken said: "Foster’s has such an incredible heritage and we are delighted for Brits to experience the world of its pioneering founders in such a spectacular way. The two brothers revolutionised the way beer was served forever – and is still enjoyed ice-cold by fans around the world."
The challenge runs over two days, from 24-25 May in central London, and all proceeds from ticket purchases will be donated to mental health charity Mind.
More: In February, at Craft Beer Rising. On 12 May, in London.
For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, .
Comment below to let us know what you think.