Foster's lampoons Feng Shui in latest TV campaign

Foster's lampoons the ancient art of Feng Shui in the latest

execution of its irreverent 'Honorary Australians' TV campaign. The ad,

which breaks on May 21, opens with Feng Shui consultant Zane and his

assistants pulling up in a sports car at the villa of a Los Angeles film

producer. They then proceed to clear the room of its lavish furnishings

as the client looks on nervously. When the room is devoid of everything

but an armchair, a TV, a fridge of beer and a toilet, Zane hands the

film producer the TV remote control, declares 'It's done', and

celebrates with a can of Foster's. The ad ends with the campaign

strapline, 'He who drinks Australian, thinks Australian'. The execution

was created by M&C Saatchi, with media handled by MediaVest.



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