Foster's lampoons the ancient art of Feng Shui in the latest
execution of its irreverent 'Honorary Australians' TV campaign. The ad,
which breaks on May 21, opens with Feng Shui consultant Zane and his
assistants pulling up in a sports car at the villa of a Los Angeles film
producer. They then proceed to clear the room of its lavish furnishings
as the client looks on nervously. When the room is devoid of everything
but an armchair, a TV, a fridge of beer and a toilet, Zane hands the
film producer the TV remote control, declares 'It's done', and
celebrates with a can of Foster's. The ad ends with the campaign
strapline, 'He who drinks Australian, thinks Australian'. The execution
was created by M&C Saatchi, with media handled by MediaVest.