LONDON - Foster's is reviving its "how to speak Australian" catchline for the US market, with a pair of new TV spots.
The ads, created by Digitas Chicago, present definitions of Aussie words, and feature didgeridoo music.
The first spot shows a man giving directions to a driver in complete gibberish, and the other shows a man getting a beer for free after failing to find his wallet.
The campaign targets 25- to 34-year-old males but is also aimed at older consumers who remember the brand from the 80s and 90s.
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