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Formula E's first TV ad aims to introduce electric racing to new audiences and challenge perceptions of the sport.

The adrenaline-charged 30-second spot is the first work by Iris, which won the account in December, and promotes the return of the electric street racing season on Channel 5. The campaign will be tailored to locations throughout the season, spanning 14 races in 11 cities, and kicks off by speeding around the streets of Marrakesh. It was created by Lucy Green and Ryan Timms and directed by Ross Taylor and Dan Andrew through POPS Productions.