Lisa Holt, Jo Walther and Paul Kemp all formerly of Vivid Interface have put together a company with a wealth of events and research experience.
Specialising in events, exhibitions and publishing insights Zing Insights aim to bring passion and creativity to media brand evalution and development.
One of the new company's first tasks will be to carry out Event's annual Salary Survey, which will be launched in two weeks and will be revealed in full in the October issue of Event.
Zing Director Holt said: "We are all really passionate about delivering actionable, commercial insights, concisely, quickly and at sensible prices".
"We’re playing to our strengths. Jo loves finding patterns in information and delivering insight, while Paul is a ‘data-junkie’ and I’m just nosey and really interested in people, their behaviour and what influences it."
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