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Former Razorfish staff, including former European strategic

director Mike Beeston, have launched a new agency.

The company is wholly owned by Swedish outfit Spray AB and is using the

temporary working name of Spray UK. Beeston is joined by Mark Curtis,

Razorfish's former European vice-president of skills and practice, and

Olof Schybergson, former creative director.

Spray UK has seven staff, including Matt Gee, former director of

strategy and marketing at Channel 4 International.

"We focus on how to improve relationships between customers, companies

and employees and devise tools that recognise the value of all media,"

said Beeston.