The new agency will offer integrated advertising solutions, outsourcing to specialist agencies where necessary. It aims to focus on the culture of its clients when devising branding solutions. Art director Dye (middle), who co-founded Campbell Doyle Dye (now Shop) five years ago, has been freelancing for the past year. Murray (left) joins from DDB London, where he was the managing director. Holloway (right) also joins from DDB, where he was a planner. All three worked together at Publicis in the early 90s.
The agency's first client is the sports clothing label Howies. It will handle in-store, online and print advertising.
- Comment, page 36.
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