±±¾©Èü³µpk10

David Stubley, who quit his role as the managing director of

Outrider last week, is to launch a sports marketing company called

Sportsmedia Consultancy.

Stubley, who headed both the Tempus-owned digital agency and the group's

Total Sponsorship division, has attracted investment for the launch from

Sports Resource Group, an Alternative Investment Market-listed company

that has stakes in five sports marketing businesses.

"I've enjoyed my four years with Tempus but now is a good time for a new

challenge,"Stubley said.

"I'm delighted to have the support of the Sports Resource board. We

share a common view of the skills that are required to operate within

the modern sports marketing business. Unlike other agencies, the sole

focus of Sportsmedia will be the business of sport and helping to unlock

value for clients."

Sportsmedia joins Sports Resource companies such as Fast Track Sales &

Events, The Wind Group and Multisport. Its first project will be teaming

up with Fast Track to develop strategy for the Volvo Ocean Race and the

Farr 52 European Sailing Cup.