The campaign, created by Oglivy Advertising, will break on Sky Sports during the Champion's League Final on the May 23.
The ads will also be incorporated into Sky's on-demand service, Sky Anytime on TV. The second wave of activity will see the campaign roll out across ITV and Ford's media planning and buying agency, MindShare, is in talks with Channel 4 about a content partnership incorporating a dedicated website. There will also be online activity.
The move comes as Ford passes fifteen years of sponsoring Sky Sports' football coverage. The car company has been sponsoring the programming since the satellite broadcaster began broadcasting the Premier League in 1992.
This evening's live Premier League clash between Tottenham Hotspur and Blackburn Rovers on Sky Sports 1 marks Sky's 1000th live game. Tonight's coverage will be preceded by a special montage of the best highlights from the last fifteen years.
Mark Ovenden, director of marketing at Ford, said: "In our opinion there has been no better relationship for demonstrating those fundamental characteristics that football fans, our customers, value most - loyalty and passion. Fifteen years on and it just keeps getting better."
David Shore, head of sponsorship at Sky Media, said: "Ford has offered Sky tremendous support over many, many years. Recognising the potential that was offered through our innovative and dynamic converge of the FA Premiership, we have been able to help Ford reach its target audiences with a product that reflects many of Ford's own brand attributes."
Ford is a great believer in exploring new opportunities on the Sky platform. It was the first sponsor of its interactive programme in 1999, SMS Sports alerts in 2002 and Sky's broadband football service in 2003.
It has also supported a range of innovations introduced by Sky to its football coverage, including the offering of interactive coverage in 1999 and the launching of ‘Football First', a near-live interactive highlights service in 2004.
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