Ford has renews its sponsorship deal with the UEFA Champions League for another three years.
The deal is a continuation of Ford's association with football, masterminded by Broadmind Worldwide, the strategic sponsorship division of Mindshare.
The agreement will run from 2003 to 2006, and is part of Ford's Destination Football programme, which underlies all of the automotive brand's European football sponsorship deals.
Managing partner of Broadmind Worldwide Archie Sinclair said: "The strategic fit between Ford and football has been successfully leveraged to the benefit of football fans, UEFA and Ford alike."
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