LONDON - Ford is promoting the launch of the new Fiesta model with a 'teaser' cinema ad rolling out ahead of the car's September launch.
The ad, created by Ogilvy, will run from tomorrow (28 May) prior to screenings of the new Sex and the City movie.
Lasting 30-seconds, the spot features a black background with an occasional glimpse of a new metallic-green Fiesta, emphasising its design characteristics. It ends with a plain green screen and the words ‘15.09.08' and ‘Fiesta'.
The bulk of the supporting marketing activity for the Fiesta is due to break later this summer.
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