Ford Kuga 'canvas' by Ogilvy Advertising
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Advertiser
Ford -
Agency
Oglivy Advertising -
Exposure
United Kingdom and Europe
Ford Europe is using the Champions League final to launch a TV campaign, created by Ogilvy Advertising in London and Stockholm, to launch the four-wheel drive "crossover" car Kuga.
The campaign, which is aiming to position the car as a competitor to Toyota's Rav4, will roll out across 21 markets.
Ford is spending a massive £30m on the campaign, with around £6m of that in the UK market.
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