Ford joins other retailers in Nectar reward scheme

Ford has become the eighth sponsor to join the Nectar reward programme alongside Sainsburys, BP, Debenhams, Barclaycard and recent recruits Threshers, Vodafone and Adams.

From this summer, collectors will be able to pick up two points for every pound spent on Ford MOTs, routine servicing and at Rapidfit centres.

During the launch Nectar will offer points for test-drives and selected vehicle purchases.

Nectar has over 11 million active cardholders with plans for further expansion. "Partnering with Ford will mean not only are we breaking into new geographical areas but embracing new audience segments as well," said Rob Gierkink, CEO of Loyalty Management UK, which operates the Nectar scheme.

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