Ford 'groovy' by Ogilvy & Mather
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Advertiser
Ford -
Agency
Ogilvy & Mather -
Exposure
United Kingdom and Europe
Ford transports us back to the 60s for sunshine, love and tranquillity in its latest ad campaign by Ogilvy & Mather. A girl drives a new Ford and falls into a daydream about a romantic day out with her man, with the ad recreating a Super 8-type film of flowing kaftans and all things psychedelic under the slogan 'Ford Summer of Love'. She imagines herself and the man playfully romping in a world where people run around blowing bubbles and picking flowers for their hair, only to come back to earth with a thud as the man in her fantasy turns out to be the geeky-looking car salesman.