The car brand appears from today in a weekly 'Celebrity City' section, which encourages readers to send in their latest celebrity sightings.
The editorial shares its name with a campaign secured between Ford Fiesta, MindShare and Emap's creative planning division Emap2 that will also run on Kiss' TV and radio channels and Emap's Big City Network of radio stations.
The campaign is aimed at young single women and seeks to find which UK cities generate the best celebrity gossip, focusing on a different city each week.
It also includes a bespoke website, set to be launched on 22 May, The Fiesta Run, which enables users to plan their social lives around the best bars, clubs, shops and restaurants in their city, focusing on Heat-style destinations that are famous for fuelling the world of celebrity culture.
The editorial shares its name with a campaign secured between Ford Fiesta, MindShare and Emap's creative planning division Emap2 that will also run on Kiss' TV and radio channels and Emap's Big City Network of radio stations.
The campaign is aimed at young single women and seeks to find which UK cities generate the best celebrity gossip, focusing on a different city each week.
It also includes a bespoke website, set to be launched on 22 May, The Fiesta Run, which enables users to plan their social lives around the best bars, clubs, shops and restaurants in their city, focusing on Heat-style destinations that are famous for fuelling the world of celebrity culture.
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