Ford brings in Imagination for Paris Motor Show stand

Agency Imagination has designed Ford Europe's most content-rich stand for this month's 2010 Paris Motor Show (2 - 17 October).

Ford brings in Imagination for Paris Motor Show stand
Ford brings in Imagination for Paris Motor Show stand
The 2,500sqm stand incorporates a variety of hands-on interactive features including in-car theatre experiences, touch screen games and a science-type Electrification Lab. 

The Ford robots, which originally featured at the 2010 North American International Autoshow, make their debut appearance in Europe with an engaging performance telling the story of Ford's new diesel engine range and petrol engine range.

"Global trends are shaping the future of the car as consumers demand greater customisation, sociable devices and seamless connectivity," said Imagination chief executive Douglas Broadley.  

"Imagination has delivered Ford's vision, tapping into the global trends with interactives that encourage two-way dialogue and immerse the public in the brand," he added.

The Paris Motor Show is expected to attract more than 1.5 million people to the Porte de Versailles exhibition space. 

In addition to supporting Ford, Imagination has also delivered two additional exhibition stands for Jaguar and Land Rover.

To leave a comment and let us know your thoughts.

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Get a team licence 

 Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to 北京赛车pk10.

Find out more

Market Reports

Get unprecedented new-business intelligence with access to 北京赛车pk10’s new Market Reports.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now