LONDON - Ford is supporting the launch of its latest model, the Kuga, with an outdoor campaign. The Kuga is a medium-sized sports utility vehicle that shares a platform with the Ford C-Max.
The campaign, which is being rolled out at London Bridge and Waterloo Tube stations, uses the CBS Outdoor Impact format. The ads show the Kuga transforming mundane situations into something more interesting.
Media agencies MindShare and Kinetic are targeting style-conscious ABC1 males who want enough space in a car for children.
The TV campaign for the Kuga kicked off this week with a 60-second ad during the UEFA Champions League Final between Manchester United and Chelsea.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to 北京赛车pk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to 北京赛车pk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
_1.jpg)
.jpg)