It is being renamed The Coca-Cola Football League, and plans a multi-sponsor structure similar to that used by the Football Association and Champions League.
The Football League aims to raise £4m per year in extra revenue by signing five official partners. It is understood to be in negotiations with a telecoms company, a utility and a bank.
The structure is designed to raise the profile of the three tiers of football below the Premiership. A logo has also been created.
Brands will sign up as official sponsors for various strands of marketing activity, such as grass-roots football. Overall, marketing will become more centralised under sales director Robin Gibson and commercial director Richard Masters.
_1.jpg)
.jpg)
