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The survey, ahead of the football season's kick-off on Saturday, asked those who follow the sport about their plans for keeping up to date with coverage. The vast majority of respondents (74%) said they were not prepared to pay to watch matches.

However, when asked about the types of media they would use to follow coverage, most respondents (83%) said they did intend to watch games on TV. Less than a third (30%) said they would attend matches and 42% would read the press. A tiny proportion (3%) would use SMS bulletin services.

FOOTBALL
Are you prepared to pay to watch
certain football games on television?
Yes 26%                   No 74%

As the new football season approaches,
how are you planning to follow the
coverage of the games?
Television                   83%
Radio                        33%
Internet                     18%
Press                        42%
Go to matches                30%
Text message                  3%
Word of mouth                22%
Other                         1%

For enquiries about OMD Snapshots
call 020 7893 4124. This data was
based on a sample of 1309 people.