It has been testing its retail concept in a single store in Lincoln and as a result will initially focus its expansion on market towns and cathedral cities that have similar consumer demographics. FooGo founder George Robinson, said the strategy meant that London would be one of the last places it entered.
Each outlet will source most of the ingredients used in its range of sandwiches, wraps, salads, cakes, biscuits and meals from local suppliers. The intention is to communicate the ethics of the food, which comes in 100% biodegradable packaging, as the chain rolls out.
The brand's products are already available in 130 outlets, including WH Smith in travel locations; it has annual sales of £18m.
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