Edible glow-in-the-dark Cornettos were handed out to cinema goers for a screening of 'The World's End', the final instalment of the whimsically named Three Flavours Cornetto trilogy.
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Unilever hired food scientists Bompas and Parr to create the florescent ice creams, which were hidden inside Mint Cornetto packaging.
Company: Unilever
Brand: Cornetto
Agency: GolinHarris
Creatives: Max Wild, Joanne Shepherd, Neil Watts and Victoria Neale
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