Food Network to tour Ice Dream van through London

TV channel Food Network will launch an adults-only Ice Dream van in London on 21 June to mark the launch of the brand's summer programming.

Food Network to launch Ice Dream van in London
Food Network to launch Ice Dream van in London

The van will be serving black jack-flavoured ice cream, as well as classic 1980s ice lollies, in London on 21 June. As it roams London's streets, the Food Network van is inviting commuters to rediscover their childhood and aims to give them a break from their hectic adult lifestyles.

Once the van has completed its tour of London's streets, it will set up shop at Golden Square in Soho. Guests will be able to receive classic ice creams for free from 10am-2pm, as the brand celebrates the summer solstice.

More: Dairy alternative brand, treating guests to the most 'Instagrammmable' Alpro Ice Cream creations. Last month, which aimed to find the world's best ice cream photographer.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, .

Comment below to let us know what you think.



Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Get a team licence 

 Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to ±±¾©Èü³µpk10.

Find out more

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now