The 30-second spot, created by United London, shows the glass pipe set against a white background with the Sky Sports and Sky Movies logos featured.
After travelling through the pipe, the viewer then emerges from the rollercoaster ride to see the content available on Sky broadband and the Sky logo.
At first, the image of the logo is filled with a kaleidoscope of images, before flipping round onto the classic Sky glass logo. The spot ends with the tagline "join in" as well as the broadband address.
The spot was directed by Dylan Kendle at Dab Hand. Post production is handled by Golden Square Post Production.
The TV campaign for Sky Broadband, which was unveiled last week, is being supported by a print drive and below-the-line activity, including direct marketing.
United was awarded the creative account for Sky Broadband in June without a pitch. At the same time, Finex was awarded the direct marketing account and Venture 3 branding activity.
Sky announced its decision to launch into the broadband market earlier this year, following the acquisition of ISP Easynet for £21m.
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