Floyed joins the network after seven years at Scholz & Friends. He will report to David Jones, the newly appointed chief executive of Euro RSCG Worldwide, and Kate Robertson, the network's European executive vice-president of global.
In his new role, Floyed will be responsible for running the lead global team on the Jaguar account outside of the US. He will work closely with Euro RSCG New York's creative team, which is the lead creative team on the business.
At Scholz & Friends London, Floyed worked on accounts such as Davidoff, Lagerfield fragrances, Deutsche Bank Global and Masterfoods. He focused on account management and new business before becoming the managing director in 2001. Before working at Scholz & Friends, Floyed was at Bates UK.
Jones said: "Floyed is perfect casting for Jaguar and what we're going to achieve for this luxury brand. He has an excellent track record on managing multinational business and is a great addition to the team for Jaguar."
Euro RSCG won the Jaguar account in April following a shootout against a combined WPP effort of JWT and Berlin Cameron/Red Cell.
- Close-up, page 16.
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