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Unilever has launched a TV campaign to position Flora Becel Pro-activ as a healthy alternative to traditional spread and milk drink products.

The light-hearted commercials, created by Bartle Bogle Hegarty, highlight the products' healthy benefits for lowering blood cholesterol.

The campaign, which was filmed over eight days using stop-frame animation, were edited and composed in house at Th1ng . The 20-second spots end with the line "Love your heart".