The UK's first gay music television channel, taglined "Flaunt - Music with Pride", will launch this summer to coincide with Europride, the largest gay festival to held in the UK on July 1.
Flaunt will broadcast 24-hours a day and is "designed to meet the musical and lifestyle needs of the gay community", according to Chart Show TV.
Music broadcast on the channel will include a mixture of house, trance, disco and gay anthems. Flaunt will screen images from gay events around the world mixed with gay music classics, which will be shown as part of its overnight schedules.
The channel will feature videos from gay community chart favourites Madonna, Kylie Minogue, the Pet Shop Boys and Erasure, and will offer gym and home workout music in the morning from 6am and 9am.
Rick Clapp, brand manager for Flaunt, said: "The gay community is incredibly diverse, and it's very important that a gay channel tailors to the whole community.
"Flaunt will celebrate gay life in a way that pushes the boundaries and properly reflects how diverse our community is."
The channel is a rebrand of digital channel 366 broadcasting on the Sky Digital television platform.
Flaunt, Scuzz and The Amp were launched by Sky in April 2003 in direct competition to other music formats including the MTV set of channels. Sky sold the channels in April 2004 to Chart Show TV, although Sky still retains control of the agency sales for the channels. The Amp was rebranded Bliss last year.
Flaunt was previously a pop music channel mixed with celebrity and lifestyle programming. The playlist for Scuzz consists of heavy rock music, while Bliss plays music form the 80s and power ballads.
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