Commercial broadcaster Five is one of several parties in talks to join the video-on-demand offering proposed by a consortium including BBC Worldwide, Channel 4 and ITV.
Joining the service - which has yet to be branded, but has the project name Kangaroo - as a founding partner would net Five a greater revenue share, although signing on as a content provider could allow it greater flexibility to supply content to other VoD services.
Media Week also understands that several third-party content providers are in talks with Kangaroo's founders about supplying their programming to the planned service.
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