The campaign, which reinforces the Five USA strapline ‘Are you watching America?', was created by ad agency The Brooklyn Brothers and uses CBS Outdoor's Cross Track Projection system to stream live footage from New York onto sites at Oxford Circus tube. It will run this week.
Carl Ratcliff, head of brand strategy and marketing at Five, said: ‘We have created a bolder, more colourful and energetic brand that better reflects Five USA's aspirations. There is nothing bolder and more impactful than a world-first outdoor campaign that provides a live link between commuters in New York and London.'
Five USA relaunched this week with a new on-air look and new commissions including the UK premiers of Patrick Swayze vehicle The Beast. It was formerly known as Five US.
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