Carlsberg installed a giant 27-ft tall beer dispensing Christmas tree on the London’s South Bank. Passers-by could pour themselves a complimentary beverage, while the first 100 could pick a glass 'beerble' from the tree to pour their beer into. The stunt was designed to celebrate an award-winning year for the brand, and to wish Brits a 'hoppy' Christmas.
Cadbury’s tour saw 24 branded trucks open their doors across the UK finishing on Christmas Eve. Each truck represented a different 'door' of the advent calendar. The first door was opened in Liverpool to reveal a Cadbury Chocolate Grotto complete with a chocolate fireplace and rug.
A 360-degree virtual reality (VR) experience visited a number of TGI Fridays restaurants as part of the brand's #JingleEffect campaign. Participants were transported to Lapland Province, where a sled pulled by 10 huskies transported them around the snow-capped landscape. The Oculus VR headsets filled users' entire field of vision, and tracked head movements with a gyroscope, orientation sensor and accelerometer.
Coca-Cola’s annual festive truck tour made its final stop in London’s Leicester Square on Wednesday (23 December, 2015). The branded truck had been on a 46-stop tour of the UK, offering free beverages, festive music entertainment and selfie opportunities along the way. Festive musical entertainment also featured at each stop.
Andaz London Liverpool Street positioned a floating, motion sensitive sphere installation within its lounge area, in partnership with Laurent-Perrier's Cuvée Rosé product. The 2.5-metre wide Bubble of Wonder creation was made up of more than 6,000 objects, including Christmas presents, pink bubbles and champagne glasses.
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