Five signs up two new show sponsors

Five has signed a broadcast sponsorship deal with 212 Sexy fragrances for men and women by Caroline Herrera for its comedy series 30 Rock, starring Alec Baldwin.

The deal will run from 11 October for all 21 episodes and includes repeats.

It includes the opening credits, break bumpers and the closing credits - as well as logo accreditation on all related on-air promotional trailers.

Kirsty Baker, group manager at Five, and Aisling Cahill, Media Planning Group's broadcast buyer, negotiated the deal.

Five has also secured Navman, a global GPS navigation company, as sponsor of its consumer technology series, The Gadget Show, beginning on 29 October.

The sponsorship package includes opening credits, break bumpers and closing credits.

The deal will extend beyond the broadcasting frame and include mobile interactivity for the duration of the series.

It will also include visual accreditation on related on-air promotional trailers, advertorial on a weekly e-mail newsletter and a logo and hyperlink at the dedicated Gadget Show microsite.

The deal was brokered by Five's sponsorship controller, Rachel Wheeler, and Chris Holdom, who is the associate director at Sponsorcom.

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